A small podcast to help you become a better business owner

From Our Listeners

“The Business of Freelancing podcast is a solid source for practical advice on running your business as a freelancer. Each episode is packed with good material that will engage your brain and help you fine-tune your business into a well-oiled machine.”

~ Joe Ciskey

The Business of Freelancing Podcast: All Episodes

Climbing the Value Chain & Growing Your Biz

Season 2, Episode 12

How can you grow your business as a freelancer? Our panel discusses the different paths to grow your business, hiring a team, climbing the value chain, and aligning your growth goals with what you want out of your business.

Building Processes & Productized Services with Brian Casel

Season 2, Episode 11

We talk with Brian Casel, entrepreneur and creator of ProcessKit and Productize & Scale, about how to create systems that bring order to your business and how to productize your services.

Using YouTube as a Marketing & Promotion Channel

Season 2, Episode 10

Thinking about using YouTube for marketing, promotion and audience growth? Our panel talks about our experiences using this channel and what we'd recommend for people considering adding this channel into the mix for their business.

The Elusive Work-Life Balance

Season 2, Episode 9

We talk about the struggles we face with the ever-present puzzle of balancing work and life as freelancers and indie consultants and the strategies and mindsets we've developed to have some modicum of balance in our lives.

Getting Freelancing Leads 101

Season 2, Episode 8

Where can you find leads in the short term if you're in need of work now? What are strategies you can use to find better quality leads? We answer those questions and share resources to help you on your journey to building leadflow and a sustainable business.

Money Psychology & Playing the Long Game with Alex Hillman

Season 2, Episode 7

We talk with Alex Hillman about lessons for freelancers and indie consultants from his recently released book, the Tiny MBA. Alex drops a lot of wisdom in this episode about how to tackle and unpack some of the issues we face with money psychology, playing the long game of business, and more.

Making Sales Less Painful Through Marketing

Season 2, Episode 6

Today we'll be discussing sales and marketing and how to use marketing to improve the sales experience as a freelancer.

Writing Sales Pages

Season 2, Episode 5

Sales pages. As a freelancer or indie consultant, when does it make sense to use them? What's their "job" for your business? How should you approach writing them? How do you handle creating a sales page if you aren't yet specialized in a particular area?

Building Credible Expertise

Season 2, Episode 4

Our panel chats about what building expertise and becoming an expert looks like as a freelancer or indie consultant and some steps you can take to better build and demonstrate your expertise.

Decision Making with Annie Duke

Season 2, Episode 3

We chat with Annie Duke about her new book How to Decide: Simple Tools for Making Better Choices, in which she teaches how you can improve your decision making and ultimately be more decisive and be more productive.

Proposals 101 for Freelancers

Season 2, Episode 2

Today our panel chats about proposals — including tips, techniques and tactics we've seen that makes the difference as you grow from freelancer to indie consultant and beyond.

Communicating with Your Clients

Season 2, Episode 1

We're chatting all forms of client communication / account management this week, how to get better at it and make it less awkward — even enjoyable — for everyone involved.

Onboarding New Clients

Season 1, Episode 12

Our panel dives into client onboarding — what it means, how we've approached it in our businesses, and how you can customize and improve your onboarding over time.

Diving into the World of RFPs with Dave Hulsen

Season 1, Episode 11

We talk with Dave Hulsen about the wild world of responding to Requests for Proposals (RFPs) and why you may (or may not) want to consider diving into it.

Bad Client Spidey Sense (The Freelancer Tingle)

Season 1, Episode 10

Our panel discusses signs that client isn't worth taking on and how you can guard against bad fit clients, saving yourself time and headaches in the process.

Exploring Burnout

Season 1, Episode 9

We're going to talk about our experiences with burnout, what are the non-so-obvious signs of burnout, what's worked for us to buffer against it and how we make sure we're taking care of ourselves.

Using Profit First in Your Freelancing Business with Baz Baruah

Season 1, Episode 8

Our panel talks with Baz Baruah about Profit First — a cash-management system for your business designed by author and entrepreneur Mike Michalowicz.

Finding Mastermind Groups

Season 1, Episode 7

Our panel discusses the value of mastermind groups, how to find one, and the black magic it takes to do it well in our experience.

Minimal Viable Positioning

Season 1, Episode 6

Our panel discusses what positioning is, why it's important, and how to get started choosing your positioning.

Pivoting Your Niche with Marie Poulin

Season 1, Episode 5

Our guest is Marie Poulin, business strategist and productivity expert, and we chat with her about her journey through many pivots and how to continually pivot your niche in order to best serve your audience.

Freelance Horror Stories: Projects Going Terribly Wrong

Season 1, Episode 4

Our panel shares stories of failures we've had with client projects and how you can avoid similar disasters in your own business.

Thriving in the Passion Economy with Adam Davidson

Season 1, Episode 3

We talk to Adam Davidson — a business reporter, co-founder of NPR's Planet Money, and author of The Passion Economy: The New rules for Thriving in the 21st Century.

Getting Closer to Your Financial Reality with Luke Frye

Season 1, Episode 2

We talk to Luke Frye, CPA and Co-Founder of Timber Tax, about cash flow forecasting, planning in these uncertain times, and how to get a firmer grasp on your financial reality so you can succeed in your business.

Origin Stories

Season 1, Episode 1

Get to know more about our panelists, how we got our start in the wild world of freelancing, and why we're chatting to you about the Business of Freelancing.